0 RunnersPoint „World of Running“, Dortmund

“Neue Funktionalitäten können auch über Kommunikation im Raum vermittelt werden.”
Leidenschaftliche Mitarbeiter, die ihre Freizeit am liebsten beim Laufen verbringen, ein vielfältiges Sortiment vom Schuh über die passende Trainingskleidung und sogar Sportlernahrung machen das RUNNERS POINT Portfolio schon seit der Gründung im Jahr 1984 aus. Gut gestretcht und hoch motiviert machten sich die Innenarchitekten, Designer, Grafiker […]

0 Genius Loci Weimar – Festival, Symposium, Exhibition

International Videomapping Festival 9-11.08.2013
Genius Loci Weimar is an international festival for multimedia facade projections and site-specific audiovisual performances. The festival combines the historical spirit of Weimar and the contemporary techniques of video mapping, involving static objects in order to create an additional geometrical dimension and optical illusion. It combines an international competition, exhibition, symposium, club-event, […]

0 Wie man Strom aus erneuerbaren Energien verständlich vermarktet

Obwohl die Mehrheit der Bevölkerung eine positive Einstellung zu Solar-, Wasser- und Windstrom hat, ist das Wissen über solche Produkte relativ gering. Viele Leute haben auch keine Lust, komplizierte Abhandlungen darüber zu lesen. Unser Projekt “Ökopower oder Naturstrom” ist beendet. Die Studie kommt zum Ergebnis, dass die Kaufbereitschaft für Strom aus erneuerbarer Energie steigt, wenn […]

0 Facial recognition for audience measurement

Big brother is watching you
British digital out-of-home operator Amscreen is to become one of the biggest users of facial recognition for audience measurement, rolling out Quividi’s technology to more than 6000 screens across its networks over the coming months.
The fast-growing operator, which has been expanding into Europe and now gets more than 50m views each […]

0 „Outdoor ads prompt action, but tech knowledge is spotty“

Interactive Europe digital out-of-home research
New research into the way that European consumers interact with outdoor advertising has illustrated “golden rules” for the medium, according to CBS Outdoor International, despite patchy awareness of some interactive technologies.
The media owner said that the latest Interactive Europe report, a pan-European survey covering nearly 5300 urban consumers in six countries, […]

0 TNT x Duval Guillaume: „Push to Add Drama“

To launch Turner Broadcasting’s series and movie channel TNT in the Netherlands a new dramatic piece of the now famous red button was shot in the quiet town of Dordrecht . When innocent passers-by dare to push the button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public. Strategy was to

0 CBS Outdoor: „An Interactive Approach to Outdoor Advertising“

The world is changing. Consumer behaviour and the expectation placed on brands is evolving, as is the way we interact with advertising. A major quantitative and qualitative study of 9000 Europeans across 6 markets Interactive Europe explores interactivity in the context of Out of Home. It seeks to understand the audience’s current behaviours as well

0 SCREEN CITY FESTIVAL – Call for short video and animation

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Shaping Public Space. Moving Cityscapes
October 25th – November 2nd, 2013
Stavanger, Norway
SUBMISSION DEADLINE: March 1st 2013
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*** We are looking for Video art / animation / visualization: short (max 5 min) and presentable without sound to be screened in shop windows or on outdoor facades in public space. ***
Screen City is dedicated to the moving image presented […]

0 When East meets West – Culture dimensions

Author: Colette Richter Images from “East meets West” by Yang Liu @Yang Liu Design, www.yangliudesign.com Hermann Schmidt Verlag Mainz, 2012, 9. Auflage ISBN 978-3874397339 Being responsible for several overseas markets including China, I often receive questions from staff members or friends why guests from China are like this or business people behave like that… How […]

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