0 Swiss: How to make use of online media in critical situations

Authors: Nadine Clauder, Isabelle Gargiulo, Monika Sidler, Ulrike Meissner Online Media has become a popular term in most marketers’ vocabulary. But what makes it so special and different compared to classical communication? Online media allows the marketer to communicate multidimensionally which means there is a direct response from clients and as result interaction between producer […]

0 invidis Jahrbücher “Digital Signage” und “Digital Out-of-Home” 2013

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Die inzwischen dritte Ausgabe des “invidis Digital Signage Jahrbuchs” enthält 100 Seiten Analysen, Rankings und Themenbeiträge rund um das Thema Digital Signage, das Kompendium “invidis DooH Jahrbuch 2013″ wartet mit einem detaillierten Überblick über den deutschsprachigen DooH-Markt auf.
Interessant sind auch die Artikel zu den Standardisierungsbemühungen, mit denen sich in der Schweiz […]

0 Corporate Ambassadors – A crucial part of the brand management strategy?

Author: Donny Lee What makes a company successful? Its products, services or the valued customers? Now ask yourself the question, who or what makes up an organisation? Yes, the employees! So why is employee branding in many corporations still not a priority? According to studies, Branding is essential, so that loyalty and  identification can be […]

0 Sunrise in Greek economy

Author: Erich Kunz Photo: Marios Katsaros Greece is well known for its amazing beaches, fabulous sunsets and delicious food but nobody expected it to run into a storm when joining the EU in 2001. Since then the country has been fighting with administrative burdens in bureaucracy, additional taxes, a declining GDP and a general negative […]

0 Smarts and the City: Market Opportunity for Civic Technology

Adaptive lighting, smart parking meters, gray water outdoor urinals and much more
Growing urbanism holds inherent concerns about congestion, pollution, and other problems. And where there is a challenge, there is plenty of market opportunity – enter the rise of “smart city” technology. It’d be just plain dumb to ignore it.
Here’s an article by Laura […]

0 Weihnachtsbeleuchtung Bundeshaus 2013, Bern

«Rendez-vous Bundesplatz» – 18. Oktober bis 1. Dezember 2013
Während der nächsten 6 Wochen, zweimal täglich um 19 und 20.30 Uhr, wird das Bundeshaus in Bern mit einem Lichtspektakel bespielt. Sieben Projektoren mit je 22 000 ANSI-Lumen verwandeln die Sandsteinfassade in eine flexible Leinwand. Initiiert wurde das Projekt von der Firma Starlight Events, Kilchberg/ BE, mitfinanziert […]

0 DFG Schwerpunktprogramm 1505 “Mediatisierte Welten”: Aufruf zur Antragseinreichung

Einsendeschluss: 20. Januar 2014
Das Schwerpunktprogramm „Mediatisierte Welten: Kommunikation im medialen und gesellschaftlichen Wandel“ (SPP 1505) wurde von der Deutschen Forschungsgemeinschaft (DFG) 2009 für eine Laufzeit von sechs Jahren eingerichtet. Für die dritte zweijährige Förderperiode, die im Oktober 2014 beginnt, wird zur Einreichung von Neu- und Fortsetzungsanträgen aufgerufen.
Das Schwerpunktprogramm geht davon aus, dass Leben und Erfahrungen […]

0 Esther Hunziker on www.collective-view.ch

LOOP – 1.10.2013 – 24.11.2013
In the end, we are self-perceiving, self-inventing, locked-in mirages, that are little miracles of self-reference.
(Douglas Hofstadter, I Am a Strange Loop, 2008)
With her work Loop on www.collective-view.ch Esther Hunziker researches the webcam’s function as a surveillance medium and an instrument for control freaks. To this end she implements a feedback configuration […]

0 Standardized or value-based products for different cultures?

Author: Monika Sidler Standardized brands could benefit from large-volume production and transfer of expertise. But globalization has not produced globally uniform consumers. Coca-Cola changed its strategy from “think global, act local” to “think local, act local”. “The fashion industry tends to present the ideal woman’s figure as slim (standard). Black teens connect a full figure […]

0 Guanxi – all business is personal

Author: Thomas Perez China has a history of around 4,000 years with many different dynasties. The last one, the Qing, ended in 1911, the birth year of PRC. Exactly 100 years later, in 2011, China became the world’s factory and released its 12th Five-Year Plan. Almost every aspect of the economy will change except of […]

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