Author: Ana Ingold “We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that”, said Mike Jeffries CEO of Abercrombie and Fitch. This is the business philosophy Abercrombie and Fitch has been building its apparel […]
In Beruf und Leben weiterkommen – Das Weiterbildungsangebot des Instituts für Kommunikation und Marketing IKM bildet die zentralen Funktionen der Kommunikation und des Marketing eines Unternehmens bzw. einer Institution ab.
Author: Philipp Bircher Berlin-Berne, we have a problem! Well, not just one, we certainly know that. But there’s one controversial subject that outshines all the others at the moment: the dispute over non-taxed funds of German citizens in Swiss banks. In a nutshell: The German government accuses Swiss banks to be a shelter for German […]
Author: Colette Richter Images from “East meets West” by Yang Liu @Yang Liu Design, www.yangliudesign.com Hermann Schmidt Verlag Mainz, 2012, 9. Auflage ISBN 978-3874397339 Being responsible for several overseas markets including China, I often receive questions from staff members or friends why guests from China are like this or business people behave like that… How […]