Author Douglas MacKevett

Douglas MacKevett

Douglas MacKevett ist Head of the MScBA Online Business and Marketing Major in English und Dozent für Wirtschaftsenglisch am Institut für Kommunikation und Marketing IKM.

0 Service Culture and Innovation in Dubai

Prof Paul Williams at the American University in Sharjah guided us through the intricacies of providing service in an Arab context during out second session. Arab culture values service highly, but does not want to be on the serving side. The high number of Filipinos employed in the service sector in Dubai attests to this. […]

0 Swiss in the Air and on the Ground

Whether doing business in the air or in hotel kitchens, the Swiss name still stands for quality engineering and the highest standards. Ras Al-Khaimah, a less well-known Emirate about 75 minutes northwest of Dubai. Acacias and tumbleweed dot the desert landscape, interrupted only briefly by scant signs of life: A camel, a herd of goats, a […]

0 Emirates and Advocates

Service and safety excellence in the airline industry and expert financial advisory services for businesses and entrepreneurs entering the UAE: These are the hallmarks of The Emirates and Advocates of Law in Dubai.  The Emirates, one of the world’s top 200 lifestyle brands, sets the standard for excellence in airlines service. With the goal of […]

0 Doing Business in the GCC

In the Emirates, doing Business requires a careful mix of cultural sensitivity in communications and understanding the Anti-Laws of Luxury Marketing. Day 1 at the American University in Sharjah, UAE. In the first session, Prof. Dr Mohammed Ayish outlines Communications in the Gulf Cooperation Council (GCC). The GCC target audience comprises the Arab-speaking population in […]