MSc in Business Administration – Major in Online Business and Marketing


Über den Autor/ die Autorin

Douglas MacKevett

Douglas MacKevett ist Head of the MScBA Online Business and Marketing Major in English und Dozent für Wirtschaftsenglisch am Institut für Kommunikation und Marketing IKM.

From Autumn Semester 2018, the Lucerne School of Business (Switzerland) will be adding Online Business and Marketing taught in English to its successful Master of Science in Business Administration program.

What are your prospects with this major?

Students interested in this major will want to expand their skills set in a practical and hands-on environment. At the same time, they will receive insights into current best practices and be provided with the research skills necessary to successfully complete large-scale research projects. Those who successfully complete this major will have an excellent basis for higher positions in online marketing, business development and e-business.

What’s the major about?

The Master’s degree programme offers practical skills in the fields of online marketing and business. In addition, students receive ample training in empirical methods to qualify for the Master of Science. With these combined, students will be well prepared to tackle the challenges they face in the projects they manage, which will serve them well in their later careers online.

In the first year, students will take Foundation Courses offered jointly for all majors in the Master’s programme. Students will work in interdisciplinary teams and acquire valuable skills in service management, change management, and customer relationship management.

The second year focuses on skills need to successfully operate in the online world. These include strategic planning and implementation of online communication and marketing in dedicated platforms and social networks. In addition, topic areas such as crowdsourcing and IT management round out the tool box that students can expect to acquire. Students will be expected to implement what they learn into projects such as networking events, research projects, and business pitches.

Why should you study in English?

Studying in English in Lucerne offers you a close-up look at the world-famous financial institutions, NGOs, and pharmaceutical companies that Switzerland is famous for, at the heart of one of the world’s favorite tourist attractions. With English, however, you also have a wider reach to the markets of Europe outside the German-speaking area. In addition, the Lucerne School of Business offers Smart-Up, its very own business incubator which will prepare students to pitch their own business ideas to investors.

Further Information

Interested? Then please join us for our online information events. We will be sending an invitation with a link to the platform.

Friday, April 27, 18:00 CET
Thursday, May 3, 16:00 CET
Monday, May 7, 13:00 CET
Wednesday, May 9, 19:00 CET

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