TEDxHochschuleLuzern: Storytelling Heroes in Business


Über den Autor/ die Autorin

Douglas MacKevett

Douglas MacKevett ist Head of the MScBA Online Business and Marketing Major in English und Dozent für Wirtschaftsenglisch am Institut für Kommunikation und Marketing IKM.

How can storytelling improve your business? Jack Vincent, professional keynote speaker and recent author of “A Sale is a Love Affair”, has helped countless companies to sell more effectively. Creativity requires structure, he argues, and a business needs to know what conflict it faces and who its characters are. Using time-honored storytelling techniques, Jack equips companies and their leaders with the tools they need to gain more business.

Jack VincentSee Jack speak at TEDxHochschuleLuzern: “Winning Solutions for the 21st Century” on May 25, 2016, with registration beginning at 4.30 pm. Or simply spread the spirit of TED and pass this link on to friends – “ideas worth spreading”.

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