Swiss in the Air and on the Ground

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Über den Autor/ die Autorin

Douglas MacKevett

Douglas MacKevett ist Head of the MScBA Online Business and Marketing Major in English und Dozent für Wirtschaftsenglisch am Institut für Kommunikation und Marketing IKM.

Whether doing business in the air or in hotel kitchens, the Swiss name still stands for quality engineering and the highest standards.

Ras Al-Khaimah, a less well-known Emirate about 75 minutes northwest of Dubai. Acacias and tumbleweed dot the desert landscape, interrupted only briefly by scant signs of life: A camel, a herd of goats, a flock of birds. We stop at the Al Hamra Golf Club for lunch and an informal discussion with Mark Pey of Swiss, Director of Sales in the MENA Region. Mark discusses competition in the UAE, comparing the relatively difficult conditions in Europe (flight time restrictions, labor laws and compensation, dependence on Lufthansa) with the relatively liberal market provided to the Emirates by the UAE.

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Ginox offers kitchen installations of bespoke solutions for local customers in the hospitality industry. With current markets rapidly expanding, the company keeps innovating on a continual basis and looking for new opportunities in emerging markets.

Quiz

Answer to Test Question 5: The Expo 2020 will take pace in Dubai.

Test Question 6: What is the National Day of the UAE, founded in 1971?


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