Emirates and Advocates


Über den Autor/ die Autorin

Douglas MacKevett

Douglas MacKevett ist Head of the MScBA Online Business and Marketing Major in English und Dozent für Wirtschaftsenglisch am Institut für Kommunikation und Marketing IKM.

Service and safety excellence in the airline industry and expert financial advisory services for businesses and entrepreneurs entering the UAE: These are the hallmarks of The Emirates and Advocates of Law in Dubai. 

The Emirates, one of the world’s top 200 lifestyle brands, sets the standard for excellence in airlines service. With the goal of making the brand even more recognizable, all aspects of employee training at the Emirates Training Center show attention to detail: From the image and uniform training to emergency evacuation, the roughly 140 new trainees per week are chosen from the top 5% of all applications received. They then undergo and 8-week training program to guarantee safety and service standards, including Arab culture and traditions, to guarantee quality in cabin crew.


At Advocates of Law in the Dubai International Finance Centre, companies interested in market entry in the UAE receive expert consultants with a strong grasp of the legal and fiduciary statutes. Understanding the differences among offshore holding structures, onshore regulatory requirements, and midshore free trade zones is essential for successful operations in the UAE. In recent years, Dubai has established itself as a leading financial center worldwide, on par with Geneva, and scores 27th on the World Transparency Index, thanks to standardization and the Emir’s pragmatic approach to financing and real estate law.


Answer to Test Question 2: The United Arab Emirates comprise Abu Dhabi (the capital), Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah, and Umm al-Quwain.

Test Question 3: The Middle Eastern (ME) market consists of the 7 GCC countries and the 6 countries of the Levant. Can you name the latter?

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