0 Surprise! Making online communication personal

 Author: Philipp Bircher Online communications is the perfect way to get in touch with your customers – it’s fast, it’s easy and supposedly the best method to reach a broad client base. Meanwhile, some would say that it is also very anonymous and lacks the personal touch which is such a crucial factor in doing […]

0 Chinese Art of Cunning – The 36 Strategeme

Author: Kimberley Jeker The 36 stratageme are a set of powerful Chinese aphorisms embodying the essence of the ancient Chinese Art of Cunning. “Swiss negotiate inefficiently – Chinese effectively and purposely make usage of their traditional thousand year old art of cunning”. First mentioned about 1,500 years ago, the 36 Stratagems were committed to paper […]

0 The challenges of location promotion

Authors: Michael Domeisen, Doris Kündig, Colette Richter Worldwide there are approximately 4000 location promotion agencies and offices trying to attract international operating businesses and organizations to open up branches in their specific areas. According to OSEC Switzerland is The international Management Gateway to Europe. More than 800 North American companies with a presence in Switzerland […]

0 How to become an extremely successful chemical company?

Author: Manuel Blunier Photo: Chemische Fabrik Schärer & Schläpfer AG Nowadays small chemical producers face immense challenges. The chemical industry is in continuous upheaval due to the growing competition from Far East. In addition, raw material prices are tremendously volatile. Especially small Swiss companies have many more problems to tackle. High fixed costs, a strong currency and […]

0 Social Media guidelines versus recommended procedures

Author: Colette Richter You can call it Web 2.0, the social Web or any other neologism, more and more companies and organizations do have internal social media policies to protect themselves and their brand reputation. If not, it is absolutely overdue. If your business is involved with any social media channel, it’s important that you […]

0 A&F Brand Image: Casual Clothing & Controversy

Author: Ana Ingold “We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that”, said Mike Jeffries CEO of Abercrombie and Fitch. This is the business philosophy Abercrombie and Fitch has been building its apparel […]

0 German-Swiss tax dispute: No BATNA, no deal!

Author: Philipp Bircher Berlin-Berne, we have a problem! Well, not just one, we certainly know that. But there’s one controversial subject that outshines all the others at the moment: the dispute over non-taxed funds of German citizens in Swiss banks. In a nutshell: The German government accuses Swiss banks to be a shelter for German […]

0 When East meets West – Culture dimensions

Author: Colette Richter Images from “East meets West” by Yang Liu @Yang Liu Design, www.yangliudesign.com Hermann Schmidt Verlag Mainz, 2012, 9. Auflage ISBN 978-3874397339 Being responsible for several overseas markets including China, I often receive questions from staff members or friends why guests from China are like this or business people behave like that… How […]

0 WHAT ARE ALL THESE LIGHTS DOING? (STROBES)

Laurent Schmid
12.9.2012 – 14.10.2012 | 7/7 | 24/24
Talk on Live Stream / Stadtgalerie Bern | 19.9.2012, 7 p.m.
Laurent Schmid, Reinhard Storz, Anna Bürkli
In cooperation with the Stadtgalerie, Waisenhausplatz 30, 3011 Bern
Technical Support: Lilian Beidler
Project website: www.collective-view.ch

The work What are all these lights doing? (STROBES) by Laurent Schmid places stroboscopic light – as a scientific achievement […]

1 33 34 35